Boring to Brilliant · The series

You're good. Your customers just don't know it yet.

The free test, the issues, and the ten-step plan to take your brand from boring to brilliant. By yourself, with us, or with us doing it for you.

Take the Boring Test See the issues

Boring to Brilliant, the Boring Test, free issue cover

Find your letter ✳︎ One move, fifteen minutes, this week ✳︎ Find your letter ✳︎ One move, fifteen minutes, this week ✳︎ Find your letter ✳︎ One move, fifteen minutes, this week ✳︎

The issues

Free issues get you moving. Premium editions build the plan.

Every issue is one step. Start with the test; it tells you which one you need first.

Nº 001 · Free issueFree

The Boring Test

Ten questions, two minutes, a score and a band. Then your first fifteen-minute move.

$0Take the test

Nº 002 · Premium editionPremium

The Feral Weekender

Five working sections. Your own light Blueprint, built in one weekend.

$89See the issue

Nº 003 · Premium editionPremium

Scroll to Sales

Turn an idea into a Meta campaign, test it, and know what to improve.

$36See the issue

Nº 004 · Premium editionPremium

The Big Ideas Playbook

You don't need a big idea. You need a way to find one.

$29See the issue

Nº 005 · Free issueFree

Not So Quiet Luxury

Acts over ads. What luxury in 2026 teaches founders about building desire.

$0Get the issue

Free guideFree

Who Even Is She?

Get closer to your customer, beyond the demographic.

$0Get the guide

Three ways to use it

By yourself. With us. Or with us doing it for you.

By yourself

Take the test, work through the issues, build your own light Blueprint with the Weekender. Everything is written to be done alone, on a weekend, with a sharpie.

With us

Bring your test result and your working pages to the Growth Plan. Thirty minutes, free, with Elaine. You'll leave with the one thing holding you back and your first three moves.

For you

The Blueprint ($5,500 + GST, ten working days) or the Retainer (from $5,500 + GST a month). The same thinking, built and run by the senior people you meet.

Book a Growth Plan

The plan

From boring to brilliant in ten steps.

Find out where you're boring. The Boring Test.

Stop the leaks. The Leak Test.

Decide to do both. Brand Pays.

Know her. Say what you believe. The Feral Weekender.

Get the idea. The Big Ideas Playbook.

Brief it right. The Winning Brief.

Say the true thing. Ninety days of content.

Turn the ads on properly. Scroll to Sales.

Buy attention where it's underpriced. Underpriced Attention.

Build the funnel. Keep score.

Questions people actually ask

What do I get?A PDF you download straight away, designed to read on a phone or print. Premium editions include working pages.

Is the price including GST?Yes. $89 is $89.

I bought it and can't find it.Check the email you used at checkout; the download link is in it. Still stuck? hello@thewildonesagency.com.au and a human replies.

Refunds?No. It's a digital download and it's yours in thirty seconds. If you're not sure it's for you, take the Boring Test first. It's free, and it tells you.

Do I need the test first?No. But it tells you which issue you need, and it's free, so.

"Most brands don't have a marketing problem. They have a memory problem."