Everything we do, and what it costs.
No lock-ins. No juniors. No packages designed to be confusing.
Every account is run by the senior people you met. Live within a week.
Most brands don't have a marketing problem. They have a memory problem
You can buy attention. Everybody does, and it works, right up until you stop paying.
What you can't buy is being the one she thinks of first.
That gets built, slowly, by being recognisable and consistent and worth remembering, and it's the half of the job most agencies never mention because it's the month they earn less.
So we do both at once. Sales now, because you need this month to work. And the brand underneath it, because in two years that's the only thing that will have made the sales cheaper.
We build your brand while we get you sales. And we do it fast.
4 ways to work with us
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Free. Twenty minutes.
Twenty minutes with the person who'd actually do the work. No junior, no deck, no pitch.
You'll leave with:
An honest read on what's running now, and what's quietly leaking budget
What's realistically possible in the next ninety days
The one thing holding your growth back
The first three moves
You keep the plan whether or not you work with us.
[Book a Growth Plan]
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From $3,500. Seven days.
For founders who know the business is good and can't work out how to say it, where to be, or what to do first.
A complete plan for your brand and your comms, built by us, yours to run. With or without us.
What's in it:
Who you're for, and who you're against. Not a demographic. Her. Where she actually spends her attention and what she gives a damn about
Your positioning. What you say, how you say it, and what makes you the only real option rather than one of five
Your channels. Paid, owned and earned. What to use, what to ignore, what each one costs and what it's for
The ideas. The actual work, not a list of tactics
An audit of everything you already have, so you stop paying twice for things you own
Seven days. Not seventeen. Not seventy-seven.
Includes a working session with us before it's handed over. Credited against your first month if you go on to work with us.
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Hourly or by project. From $350
By project or by the hour.
For brands with more ambition than bandwidth.
One problem, someone senior on it, now. A channel that's stopped working. A launch three weeks out. A plan you don't trust. A pitch you need a second brain on. A team that needs training rather than outsourcing.
No onboarding, no retainer, no minimum.
[Book a Growth Plan]
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Minimum three months, no lock-in after that.
We plan it, buy it, run it and report it. The same senior people every month, no handover, no layers.
How it runs:
Zero Permission. We work out where she actually is, and which rules you've been obeying that were never yours in the first place.
Pure Energy. The idea, the assets, the words, the look. Live in a week.
On Repeat. What runs, what it costs, and how you'll know it worked. The idea that sticks in her mind is the one you build again and again and again.
Media strategy and planning. Buying across every channel below. Creative direction of the work that actually runs. And measurement past last click, because last click has never once told you whether anyone remembers you.
[Book a Growth Plan]
How brave do you want to be?
Good Vibes
Play it safe. You may have limited budget or limited time. We fix what's broken. The leaking website, the tracking nobody set up properly, the basics costing you money right now.We turn it around, we turn the volumn up and we start to connect with your customers.
Making Waves
Good work, properly noticed, a bit brave.we turn up the dial. We turn down the boring, the same same and we get you noticed.
Feral AF
Unmissable. We have Fun and we get in people's faces. We bring the energy, creativity and a smidge of crazy. We pick an enemy, an idea and we go for it.
The rigour underneath it
The vibe is the easy part. This is the bit that makes it work.
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We go deep on Category, culture and consumer research.
We tap into tools, theory, and tech. WARC for what's been proven to work in your category and what hasn't. Roy for who's really buying and what else is going on in her life.
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Topline data tells you a woman aged 25 to 54 buys your category. That is not a person.
We work out where she actually spends her attention, what she's into this month, which subcultures she's in, what she'd screenshot and send to a friend.
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Not a trend report. What's genuinely happening, right now, in the places she actually is.
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Media gets bought where it reaches her, not where the rate card is friendliest. That distinction is most of the difference between a plan that works and a plan that looks efficient.
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We model what your goals need in spend, and what your spend can realistically deliver, and we tell you when those two don't meet. Before you sign, not in month four.
We're channel-agnostic and channel-fluent. Here's everything, and what each one is actually for.
Performance. The sales now.
Brand. The being remembered.
Buzz. The bit people talk about.
The work itself
How you'll know it worked
90 Days in, here’s what we look at
Who is this for
You're growing, you're good, and but the customers you serve still don't know you yet.
You want the brand built while the sales grow, not one at the expense of the other.
You'd rather hear the truth than hear that the plan is working.
You're trying to make your customers' lives better, healthier, richer, more beautiful. And you want to be live in a week.
Good people doing good things.
And who it isn't
You want the cheapest buy in the market. We're not it and we won't pretend to be.
You'd rather be told the plan is working than told the truth about it.
You want a team of juniors learning on your budget, we get it, they cost less.
You want to be agreed with.
You measure success in impressions.
You're a corporate overlord trying to take over the world, or make it worse.
We have a be fucking nice or leave policy. It's fair to you, it's fair to us, and it's fair to the partners we buy from.
Questions people actually ask us
How much does it cost to work with you?
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The Growth Plan is free. The Blueprint starts at $3,500. Retainers start at $5500 a month with a three month minimum and no lock-in after that. The Lab is priced by project or by the hour.
Do I have to sign a long contract?
2
No. Retainers have a three month minimum so there's time for the work to do anything, and after that there's no lock-in.
How quickly can you get something live?
3
Within a week of starting, in most cases. Our record from contract to first panel live is under four weeks on a government campaign with full approvals.
Who actually works on my account?
4
The people you met. Every account is run by senior practitioners. No juniors learning on your budget, no account layer between you and the person doing the work.
What's the minimum media spend?
5
We work with brands spending from around $5,000 a month upward. Below that, the Blueprint is usually better value than a retainer.
Do you only work with women?
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No. We're women-led and a lot of our work is for brands reaching women, which is a genuine specialism rather than a positioning line. Good people doing good things are welcome regardless.
Can you work with our existing creative team?
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Yes, and often that's the better answer. We can direct, brief and buy around work you already have.
What if I don't know what I need yet?
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That's what the Growth Plan is for. Twenty minutes, free, and you'll leave with a plan whether or not you work with us.
Do you do brand or performance?
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Both, at the same time, on purpose. Doing one without the other is why most brands plateau.
Bondi, Sydney. We work with clients across Australia, UK, USA.
Where are you based?
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