A senior-only media agency in Bondi, Sydney.
We’re a female owned boutique media agency, that gets shit done, fast and well. With craft & love.
We build brands while we get sales, and we do it fast.
Everyone who touches your account has been doing this for twenty years or more. Mostly women. Most of them have sat on your side of the table.
No juniors. No layers. No lock-in. Live in a week.
That's the short version. Here's why it's built that way.
You probably already suspect something is wrong with how most agencies work. Here's exactly what it is.
The talent is there. The structures aren't.
01
One. It's under-costed before anyone walks in.
Agencies win work by pitching it cheaper than it can be delivered. Everything after that is people absorbing the gap.
02
The people on your account get broken.
They work late, they get stressed, their mental health goes, and eventually they leave, as they should. And because senior costs more, youth gets celebrated and experience gets quietly priced out. The industry has an ageism problem it doesn't like to name.
03
You get told something that isn't true.
You're sold a calibre of person you rarely meet again, and when you do get them, they're on your account and a stack of others at the same time. Then there's the money. What you spend, and what actually reaches your campaign, are two very different questions, and almost nobody makes it easy to ask.
Where this came from: What the biggest brands know, brought to brands that deserve it
For twenty-five years I sat in the rooms where the largest advertisers in the world made their decisions. Commercial editor at The Mirror. Director of Fashion and Luxury at The Wall Street Journal. Head of Digital Audio at Nova. Agency side at Mindshare, Wavemaker, Starcom and UM.
Editorial, client, agency and media owner. Four chairs, which means I know how the money moves before it ever reaches your campaign, because I've sat on the side that sells it.
The big brands on that CV are Rolex, Cartier, Samsung and Nestlé. Rooms I sat in, not clients of this agency. Worth saying plainly, because plenty of agencies let that blur and we'd rather you didn't have to wonder.
Here's the thing that bothered me for two decades. That knowledge isn't rare. It's just expensive. It sits inside holding companies, priced so only the brands who already have everything can reach it, and everyone else gets sold a cheaper version of half the job.
I don't think that's right.
You should be able to reach your customers meaningfully without a holdco retainer and a team you never meet. You should get the same thinking Rolex gets, at a price that makes sense for where you actually are.
We're really good, so you can be good too.