You’re Good.

Your customers just don’t know it yet

We build your brand while we get you sales. And we do it fast.

A Senior Only Media Agency.

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Twenty Minutes. Free. No Pitch.

Helping Founders & Business Owners build businesses that last.

We help you get off the Meta hamster wheel.

We know what it’s like to be burned by your agency.

A system that makes sales now and builds something people remember.

And working with us should be the best part of your month, not the worst.

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Twenty Minutes. Free. No Pitch.

If you recognise yourself here, we should talk.

You know there is opportunity here. Your gut says you are on the right path. You just cannot see the next part of it yet.

Things are starting to move, and you are carrying all of it. Alone, or with an agency that is not carrying any of it with you.

You think…

I need to scale fast and I'm not sure how.
I need to spend more and I don't know where.
My brand doesn't look or feel the way it should.
I want to own my niche.
My brand is good. I know it can be great.

We hear all five of those every week. Sometimes all five on the same call.

You're not short of effort. You're short of a plan, and someone who's done this before.

A senior only media agency in Sydney. Twenty five years, sat on every side of the table.
We do not just run ads. We look at a brand and change its trajectory by making it harder to ignore.
Female led. The people on your call are the people running your media.
We work out where she actually is, not where the media's cheapest.
Brand first, because the brand is what makes the ads work. Then the idea, then the assets, then live. Then we find out what's true and do more of it.
Twenty-five years of doing this for Australia's biggest brands, pointed at yours.
Women building something, who need to reach other women.
Founders and brand leads in beauty, wellness, fashion and lifestyle. Good people doing good things. People we get a bit of a crush on.
If you've been burned by an agency and you still want to trust someone, you're in the right room.

We’re not for everyone

Not for you if

You want the cheapest buy in the market. We are not it, and we will not pretend to be.

You would rather be told the plan is working than told the truth about it.

You want a team of juniors learning on your budget.

You want to be agreed with.

You measure success in impressions.

You're a corporate overlord trying to take over the world, or make it worse.

For you if

You are growing, you are good, and your customers still do not know you yet.

You want the brand built while the sales grow, not one at the expense of the other.

You'd rather hear the truth than hear that the plan is working.

You're trying to make your customers' lives better, healthier, richer, more beautiful.

You want to be live in a week…

Media Buying

✳︎

Brand & Comms Design

✳︎

Sales System

✳︎

Female Owned

✳︎

Accredited

✳︎

Media Buying ✳︎ Brand & Comms Design ✳︎ Sales System ✳︎ Female Owned ✳︎ Accredited ✳︎

About

I was made redundant while pregnant.

Most people would have found another agency job. I built the agency I wished I'd worked at, and the one I wished my clients had access to. Three months later, on my 42nd birthday in 2023, The Wild Ones Agency opened.

Before that, 25 years sitting in every seat at the media table. Commercial editor at The Mirror. Director of Fashion and Luxury at The Wall Street Journal. Head of Digital Audio at Nova.

Mindshare, Wavemaker, Starcom, UM. Rolex, Cartier, Samsung, Nestlé, government campaigns. I know how the machine works because I helped to run it.

I also know what it costs. The industry doesn't lose senior women because they lose ambition. It loses them because the model was never built for anyone who needed it to bend. The talent is there. The structures aren't.

So we built different structures. Senior only. No juniors learning on your budget. No lock-in. No layers between you and the person doing the work.

And we spend most of our time on our clients. That’s you. The founder and business owner carrying this month's sales and next year's brand at the same time.

We specialise in reaching women who are so often reduced down to a box marked F25-54. We'd rather know her properly.

Wild by nature. Senior by design. We have more fun, we get more done.

Elaine Quirke, Founder

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Most brands don't have a marketing problem. They have a memory problem.

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Our Services

Free. Twenty minutes.
For: anyone. This is the front door.
Twenty minutes with the person who'd do the work. No junior, no deck, no pitch.
You'll leave with: an honest read on what's running now and what's leaking budget. What's actually possible in the next ninety days. The one thing holding your growth back. And the first three moves to fix it.
You keep the plan whether or not you work with us.
From $3,500. Seven days.
For: founders who know the business is good and can't work out how to say it, where to be, or what to do first.
What you get: a complete plan for your brand and your comms, built by us, yours to run.
- Who you're for, and who you're against. Not a demographic. Her. Where she actually spends her attention
- Your positioning. What you say, how you say it, and what makes you the only real option
- Your channels. Paid, owned and earned. What to use, what to ignore, what it costs
- The ideas. The work itself, not a list of tactics
- An audit of everything you already have, so you stop paying twice
Seven days. Not seventeen. Not seventy-seven.
Includes a working session with us before it's handed over. Credited against your first month if you go on to work with us.
Hourly or by project. From $350
For: brands, businesses and other agencies with one problem that needs someone senior on it.
A channel that's stopped working. A launch with three weeks to go. A plan you don't trust. A pitch you need a second brain on.
You get senior time, on the thing, now. No onboarding, no retainer, no minimum.
The Lab is for brands with more ambition than bandwidth.
From $5500 a month. Minimum three months, no lock-in after that.
For: brands ready to build the brand and the sales at the same time, with the same senior people every month.
How it runs:
- Zero Permission. We work out where she actually is, and which rules you've been obeying that were someone elses. Done in 10 working days.
- Pure Energy. The idea, the assets, the words, the look. Live in 10 working days.
- On Repeat. What runs, what it costs, and how you'll know it worked
Media strategy and planning. Buying across every channel.
Creative direction of the work that actually runs. And measurement past last click, because last click has never once told you whether anyone remembers you.
The same senior people, every month. No handover, no juniors, no layers between you and the person doing the work.

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“The Australian Human Rights Commission greatly valued our collaboration with Wild Ones. Their constant support, knowledge, creativity, and a genuine commitment to understanding our objectives make them a dream to work with. Their expertise help us deliver campaigns that increased our reach and engaged a more diverse audience than ever before. ”

Tracey Young
Director of Strategic Communications
@The Australian Human Rights Commission
“Elaine was one of the first people I worked with in Australia, and her support in introducing me to the local industry paired with her strategic advice was invaluable. Elaine’s network, her creative thinking, and her strategic approach is excellent. She’s the person you want helping to drive your brand and the partner you want in managing your strategy, team and approach.”

Sam Voghts
Senior Director
@Visa
"Absolute chalk and cheese to our other providers. We've really appreciated the skills, strategy and professionalism."

Communications lead,
@Australian federal government agency