Why Smart Brands Are Turning to Audio Advertising in 2025
In a world full of distractions, catching and keeping customer attention has never been harder. That’s why smart brands are turning to an often overlooked but incredibly powerful tool: audio advertising.
At The Wild Ones Agency, we believe audio is one of the most underused secret weapons in modern marketing. Our founder, Elaine Quirke, knows this firsthand, having previously served as Head of Digital Audio at Nova Entertainment, one of Australia's leading media networks. Working at the heart of the audio revolution gave Elaine an insider view of how sound influences attention, memory, and emotion, an insight that powers how we help brands today.
Here’s why audio advertising should be part of your brand’s 2025 growth strategy:
1. Audio Cuts Through the Noise (Literally)
Unlike visual media that competes for your eyes, audio fits seamlessly into busy, real-world moments, commuting, cooking, hanging the clothes out, walking the dog, working out. Your brand can travel with your customers throughout their day. Research shows that even when people are multitasking, audio ad recall remains strong.
2. Attention Is Divided, But Ears Are Always On
New neuroscience studies reveal something fascinating: when people are distracted, their brains actually respond more strongly to familiar brand sounds like jingles and sonic logos.When attention is split, audio has the unique ability to trigger automatic positive recognition, keeping your brand front of mind. As an example of this, close your eyes and think of the McDonalds theme tune, or Intel’s famous sonic. it comes to you very easily.
3. Audio Is Everywhere (And Growing)
More people are engaging with audio than ever before:
68% of adults use connected devices like smart speakers
Podcasts, live radio, and music streaming continue to surge.
Audio fits today’s on-the-go lifestyle better than static video or print.
In short, audio meets your audience wherever they are.
4. Build Trust, Loyalty, and Drive Action
Audio creates emotional connections. It taps into memory, builds trust, and drives real-world outcomes. Studies have shown that distinctive audio branding, think consistent voices, music, or sonic cues, can lead to measurable lifts in brand consideration and sales.
At The Wild Ones, we can craft audio-first strategies that blend brand storytelling with high-performance outcomes, ensuring every second of sound earns its place if that strategy suits your brand.
5. Audio Thrives in a Distracted World
Some media formats collapse when attention fragments. Audio thrives. In fact, audio embraces distraction and uses it to the brand’s advantage, making it one of today’s most resilient and effective ad formats.
How We Use Audio at The Wild Ones
For us, audio isn’t just something we recommend to clients, it’s often baked into how we market and grow brands.
We create bespoke audio identities for brands, from custom sonic logos to podcast sponsorships.
We leverage Elaine’s deep media expertise to place audio smartly across streaming platforms, radio, and podcasts.
We combine attention science with creative instinct to ensure every audio campaign not only sounds good but performs.
Whether it’s a podcast series, a high-impact radio buy, or dynamic audio ads in digital environments, we know how to make your brand sound unforgettable.
Ready to Amplify Your Brand?
If you want your brand to break through the noise in 2025, audio advertising isn’t just an option, it’s a necessity.
At The Wild Ones, we craft audio strategies that don't just sound good, they demand attention, drive connection, and convert into measurable business results.
Let’s create a sound that moves people, and grows your brand.
Reach out to The Wild Ones Agency today and let's make your brand heard.