How AI Is Transforming Marketing Strategy and Media Planning in 2025
Faster. Deeper. Smarter.
In the past, marketers had to choose between speed and depth. Campaigns could be fast, or they could be thorough, but rarely both.
With AI, that compromise is gone.
At The Wild Ones Agency, we use advanced AI tools to transform marketing strategy and media planning. Instead of taking days to analyse data, we now turn customer insights into targeting logic in hours. That’s over 100 hours a year saved, time that gets reinvested into sharper thinking, better ideas, and faster results.
The Power of AI + 23 Years of Experience
Automation alone isn’t enough. The real value comes from combining AI with deep expertise.
With more than two decades in media and marketing, we know how to ask the right questions, spot gaps in strategy, and turn AI outputs into meaningful action.
AI takes care of the grunt work. Our knowledge ensures nothing gets missed.
This means we can:
Read data deeply and thoughtfully.
Build strategies that combine creativity with precision.
Deliver campaigns that scale without losing quality.
Case Study: Driving Results for Cebu Airlines
When Cebu Airlines needed a campaign to go live quickly, we partnered with Jen’s agency to deliver. Using our proprietary Attention Engine™ framework and AI, we were able to:
Develop a full strategy and creative playbook in one day (not a week).
Brief vendors with clarity and speed.
Define success metrics upfront for real-time analysis.
Build the wrap-up deck with Canva AI, incorporating the client’s creative.
The result? Faster turnaround, smarter targeting, and stronger engagement. We iterated live, not six weeks later. Every impression gave us something to learn from.
Live, Evolving Strategy
This isn’t “set and forget” marketing.
Our campaigns are live, evolving, and constantly learning.
We use AI with platforms like Meta and Google to create smarter proxies, quicker feedback loops, and better optimisation—so every campaign improves in real time.
Why This Matters for CMOs and Marketing Leaders
AI hasn’t replaced strategy, It has supercharged it.
Campaigns launch faster.
Insights are sharper.
Budgets work harder.
Teams can focus on high-value thinking instead of manual tasks.
If your marketing still runs the way it did three years ago, you’re already behind.
Let’s Talk
At The Wild Ones Agency, we use AI to help marketing and media clients win attention, drive growth, and make every dollar work harder.
Get in touch today to see how we can apply the Attention Engine™ to your next campaign.